Paid Search Specialist
Our Growth Division are now seeking a talented Paid Search Specialist to join the team.
As a Digital Performance Marketing Specialist, you will play an active role in the daily execution of the YNAP group paid search strategy.
The role will report into a Digital Performance Marketing Manager, supporting the business by owning the execution of the day to day operations for your accounts.
You will work across all global search engines, supporting multiple markets.
Key assignments will include large scale campaign creation, bid strategy optimisation, a lot of testing as well as copy and promotional planning.
Here is a breakdown of what you’ll be doing:
Support the Digital Performance Marketing Manager across all relevant paid search channels and platforms
Adopt an agile methodology for everything paid search
Manage large budgets across your owned activity
Work with peers across brand to share best practices and avoid duplication of work
Ensure granular control over traffic allocation through SQR review, keyword expansion, negative keywords, etc.
Support new designer and promo launches, language localisations, URL updates, trademark approvals, etc.
Produce essential reports: consolidate data, identify drivers, recommend actions
Monitor brand health and analyse competitive landscape
Ensure brand messaging is in line with sitewide activity (designer focus, promo, etc.)
Manage GMC, feed setup, testing and promotional activity integration
Manage feed data across Google Ads (ad customizer, keyword list, extensions, etc.)
Support App Search campaigns
Consistently document processes and operational principles
Help with finance processes: invoicing
The type of person we are looking for:
1+ years of Paid Search experience - good knowledge of search engine paid advertising products, features, settings and optimisation possibilities.
Understanding of bidding and attribution tools, with the ability to optimise accordingly.
Proven platform experience - Google Ads and Google Ads Editor required. SA360, GMC, and Product feed experience favorable.
Proven hands-on experience setting up and optimising paid search accounts across multiple search engines.
Detail-oriented and responsive, with good quantitative skills - you must be able to analyse data, draw conclusions and develop actionable recommendations as needed.
Adaptable and able to flex with changes in prioritisation, in order to meet new or changed goals.
Hands on, numbers and results driven.
Proven problem-solving skills and ability to think outside of the box for creative solutions.
Strong written and verbal communication skills.
From the moment you join the YOOX NET-A-PORTER GROUP we are committed to making your journey with us inspirational and evolutionary. If you are passionate, committed and thrive in a collaborative and fast-paced environment, then please apply with a CV.