As a Marketing Automation Specialist, you will be responsible for managing the marketing automation platform and fully leveraging its capabilities. 

Working closely with designers, developers, and project managers this role will implement all programmatic and operational initiatives through the marketing automation platform. 

In addition, the figure will take care of both the definition of the tracking architecture and the implementation of the related event tags and the development and maintenance of the reporting dashboard for an in-depth understanding of the customer journey.

Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.

Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software

Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.

Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously

Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards

Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth

Indispensable Requirements:

Strong working knowledge of HubSpot or similar marketing automation tools

Familiarity of Data Visualization and BI tools (Tableau, Google Data Studio, Power BI)

Must have superior communication skills, both written and verbal.

Must be highly organized and self-motivated with a sense of urgency.

Strong independent project management skills.

Able to think critically and exercise independent judgment and discretion.

Excellent attention to detail.

Pluses:

Experience in Digital Analytics on Google Ads and Google Analytics

Capable of handling software platforms such as WordPress, WooCommerce, Site Builder

Degree in Economics, Computer Science, Digital Marketing, or STEM disciplines.