Digital Communication Manager


Data : 19/05/2022

Provincia: Roma

Voto medio : 0/5
Num. voti : 0

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The Digital Communication Manager builds and maximizes the FENDI brand presence in the digital field.  Reporting directly to WW Digital Director this position calls for a profile who can develop relevant digital communications strategies. The role will directly lead a team of three people (Social Media Specialist, Digital Copywriter, Digital Content Specialist) in HQ and will collaborate daily with Digital Managers in the 7 Regional Offices worldwide. 


This individual is responsible for creating and leading a unique and recognizable tone of voice in digital including Fendi.com and digital touchpoints; executing a successful integrated organic social strategy across owned channels; setting social KPIs and objectives, monitoring and reporting them; defining guidelines for regional offices and track their results. This role is responsible for editorial calendar and content strategy on Fendi.com and all digital properties, as well as briefing content needs for each collection and measure content effectiveness.

She/He will work collaboratively with the Digital Department (Digital Paid Media, UX), and Omnichannel, as well as the FENDI Global Communication Team (Press, Celeb, Advertising), Marketing, Product and any relevant external agency and partner (Meta, TikTok, YouTube i.e.).

Main Responsibilities:  

Develop strategic guidelines, content calendar planning, channel execution & regional cascade
Attend buying campaign session to plan the digital communication calendar for each collection
Edit the social calendar plan and constantly update it in alignment with Global Communication plans
Brief and supervise digital content deliverables that work for multiple platforms (website, organic social and paid media), combining global and local needs
Support the copywriter in developing a recognizable tone of voice, with adaptation on each social platform and digital touchpoint (website, social platform, newsletter, digital tools). Establish a workflow with translation agency to ensure quality and on time publication
Work with digital media, UX and omnichannel teams to improve the customer journey through different digital touchpoints
Work with agencies and platforms to develop AR/VR and immersive experiences
Lead optimization of existing social channels (ww and local) and launch new channels to target and grow new audiences with particular focus on Gen Z
Develop livestream approach & drive best-in-class execution, in partnership with UX, digital paid media & regional teams to deliver engaging fashion show and brand events on digital channels
Establish and maintain relationship with social platform teams to lead innovation in FENDI channels (Meta, TikTok, YouTube, …)
Protect and build reputation in community management
Measure and KPI’s and ROI of each project and report them weekly and monthly in a clear and actionable way to stakeholders and senior management
Develop and grow the digital communication team


5 -7 years related experience in digital communication
Previous experience in luxury/fashion brands handling the diverse markets
Data driven mindset
Deep understanding and passionate of luxury/fashion business
Highly organized with strong project management skills
Ability to manage several priorities simultaneously
Self-motivated, results oriented, performance driven and able to work under pressure on tight deadlines
Able to work independently and collaboratively with cross functional teams
Good team player with a positive outlook
Right attitude to manage and grow team
Strong communicator
Fluency in English and Italian
Flexibility: an understanding of social media nature (events of different time zones, fashion shows during weekends, sudden changes in editorial plan, risk crises management)


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