Copywriter (EN/US mother tongue)
Copywriter for consumer facing channels with a 360°- degree approach. Contribute to creative briefs by envisioning what creative assets will be needed in order to develop a cross-channel campaign. Collaborate across departments to ensure a consistent tone of voice across different touch points creating performing and engaging copy both for B2B and B2C markets.
AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES:
Copywriting: create performing and engaging texts for .com, social channels, newsletters, instore materials, digital tools and B2B materials such as brochures, flyers etc.
Work to develop new and engaging contents to empower opticians with a consumer relevant offer, selling tips, etc.
Content strategy (short & long term) - work with different teams to understand future brand plan and develop content requirements aligned to key business drives and brand initiatives.
Work cross functionally to develop a creative and content plan to bring product storytelling to life from concept to consumer. Conduct market analysis to identify new emerging trends and keep the content always updated.
Analyses industry trends to create innovative new ideas around product content production and activation ideas.
Translations: management and coordination of the agency for the copy translations for all countries/languages
NETWORK OF INTERACTION:
INTERNAL : content coordinator, graphic designer, dev
EXTERNAL : brand team, creative team, e-commerce business team, ux team, product team, crm team, social team, performance marketing team, Isce team
TECHNICAL SKILLS – PROFESSIONAL KNOWLEDGE:
Copy-writing experience. Editorial and commercial. It’s a plus experience on digital channels and ecommerce brand
360° degree thinker. With excellent communication skills and ability to collaborate with other teams.
Ability to manage multiple writing and copy editing projects simultaneously
Good organizational skills and experience in management of projects/deadlines in a fast-paced environment.
Italian – not mandatory
English – Mother tongue or bilingual
Other Languages – it’s a plus